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Post by account_disabled on Feb 18, 2024 4:58:57 GMT -5
Campaign details are as follows: Total Spending: $5,000. Total Impressions: 2 Million Impressions. In this example, the company pays an average of $2.5 for every thousand ad impressions. This means low cost per impression while allowing the ad to reach a wide audience. CPM is a costing model that is especially suitable for campaigns that want to reach large audiences and increase brand awareness.
With this metric, advertisers can evaluate how wide an latestdatabase.com audience their ads reach and how much they cost accordingly. Click Through Rate (CTR) Click-Through Rate (CTR) is the percentage of the number of clicks an ad receives based on the number of impressions. This rate shows how effective the ad is and its capacity to mobilize users. Click-through rate is calculated by the formula: Importance : A high CTR indicates that the ad is interesting and relevant.
This means that users not only see the ad, but also click on it. Example: Let's say you have two different ad campaigns: Campaign A and Campaign B. Campaign A : Number of Impressions: 1,000 Number of Clicks: 50 Click- despite the same number of impressions, and was therefore more effective. CTR is a useful tool to measure ad appeal and engagement with users. A high CTR indicates that the ad is relevant and interesting to its target audience.
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