Post by jferdousy427 on Feb 20, 2024 2:26:22 GMT -5
As an exercise, let’s break down whaty I’ve just said into bullets: You have 5 seconds to convince someone to stay Don’t use a rambling paragraph Use 3-5 bullets points Focus on the benefits Explain why someone should complete your lead gen form See how much easier that was to read? Point made. Step 8. Decide on image/video requirements photo or video on your landing page Which medium best communicates your product or service? This is a classic A/B test – whether to use images or video on your page, or none at all.
Let’s run through some of the rewards you are giving Brazil Phone Number away (from step #2) and see what would be most appropriate: Ebook: An image showing the cover, and the authors is the most appropriate choice here. Ecourse: A personal video describing what the course is about is typical, and most likely the most persuasive method. Webinar: Photos of the participants are the most powerful choice here. Podcast: Here you’d want a short audio clip. Slide presentation: An embedded Slideshare or lightbox gallery presentation with a sample of the full version is a great idea here.
Online product demo: A video showing the context of use (the product in action) is the best way to showcase a product. Let’s look at a couple of examples: Ebook download ebook download landing page Click image for full size view Webinar registration ebook download landing page Click image for full size view Notice how each of the examples uses only the required information in the form, uses a short intro paragraph, bullet points and relevant images. Step 9. Write an actionable CTA click me Make your CTA desirable so people want to click it This one’s conversion 101.
Let’s run through some of the rewards you are giving Brazil Phone Number away (from step #2) and see what would be most appropriate: Ebook: An image showing the cover, and the authors is the most appropriate choice here. Ecourse: A personal video describing what the course is about is typical, and most likely the most persuasive method. Webinar: Photos of the participants are the most powerful choice here. Podcast: Here you’d want a short audio clip. Slide presentation: An embedded Slideshare or lightbox gallery presentation with a sample of the full version is a great idea here.
Online product demo: A video showing the context of use (the product in action) is the best way to showcase a product. Let’s look at a couple of examples: Ebook download ebook download landing page Click image for full size view Webinar registration ebook download landing page Click image for full size view Notice how each of the examples uses only the required information in the form, uses a short intro paragraph, bullet points and relevant images. Step 9. Write an actionable CTA click me Make your CTA desirable so people want to click it This one’s conversion 101.