Post by account_disabled on Mar 5, 2024 0:08:39 GMT -5
How do you measure the results of the blog posts of an Inbound Marketing campaign? What are the KPIs to consider to monitor the performance of your Inbound blog? In this post we will tell you about the main metrics to consider to measure the effectiveness of your campaign articles! How to measure the effectiveness of Inbound blog posts: 6 KPIs to keep under control Let's see together what the main metrics to keep under control are and their meaning: 1. Traffic : first, remember to constantly check the traffic, sessions and views of the blog.
Using tools such as Google Analytics or your CMS analytics you will be able to understand: if the audience visiting your site is increasing ( monthly traffic ); check which topics and which pages are the most viewed and appreciated ( views ); if and how users interact with your content ( sessions ). 2. Time spent on pages ( Time on page) and bounce rate ( Bounce rate ) : these two metrics, combined together, provide you Hong Kong Telegram Number Data with information regarding the post's ability to attract and retain users on your site. In other words, they measure interest in your content. Let's see a practical example: if the time spent on the post is low and associated with a high bounce rate (close to 100%), your visitors arrive on the post, but don't read and leave.
What could it depend on? Maybe they can't find the information they're looking for! Maybe the title of the post you chose does not reflect the content you have prepared or its introduction is not very effective. Remember that you have about 7 seconds to convince your visitor to read the post! Be careful to interpret the data carefully: a high bounce rate does not always indicate low interest! Perhaps the user found all the information they were looking for in that post and therefore did not visit other pages. The average time spent on the page, associated with the bounce rate , in this case can help you better interpret user behavior. 3. Click and view on Call To Action : the ultimate purpose of the contents of an Inbound campaign is Conversion and Lead generation.
Using tools such as Google Analytics or your CMS analytics you will be able to understand: if the audience visiting your site is increasing ( monthly traffic ); check which topics and which pages are the most viewed and appreciated ( views ); if and how users interact with your content ( sessions ). 2. Time spent on pages ( Time on page) and bounce rate ( Bounce rate ) : these two metrics, combined together, provide you Hong Kong Telegram Number Data with information regarding the post's ability to attract and retain users on your site. In other words, they measure interest in your content. Let's see a practical example: if the time spent on the post is low and associated with a high bounce rate (close to 100%), your visitors arrive on the post, but don't read and leave.
What could it depend on? Maybe they can't find the information they're looking for! Maybe the title of the post you chose does not reflect the content you have prepared or its introduction is not very effective. Remember that you have about 7 seconds to convince your visitor to read the post! Be careful to interpret the data carefully: a high bounce rate does not always indicate low interest! Perhaps the user found all the information they were looking for in that post and therefore did not visit other pages. The average time spent on the page, associated with the bounce rate , in this case can help you better interpret user behavior. 3. Click and view on Call To Action : the ultimate purpose of the contents of an Inbound campaign is Conversion and Lead generation.